This weekend I shared a post about the a social media incident of one of the Big Ten Conference teams. Let’s take a closer look at social media by Big Ten Conference Universities. I’ll be highlighting various components of social media by these schools over the coming weeks.
The State of University Twitter Accounts in the Big Ten
The average university account (by that I mean, “official account” linked off of the university’s homepage) of a Big Ten Conference school has 12,219* followers. Twitter followings are – on average – 8% of the size of the university’s Facebook Page.
At A Glance
Largest Following: Indiana University (29,642 followers)
Most Talkative: University of Wisconsin (10,327 tweets)
Smallest Following: University of Nebraska (4,444 followers)
Least Talkative: Michigan State University (1735 tweets)
A Ranking You Might Not Expect
Follower counts only tell part of the story, so I’ve put that relative to the enrollment of the university. [Follower Count / Enrollment = Percent]
Organizations are about the people they touch. Yes, I know, not everyone that attends a university is going to follow the institution on Twitter. And yes, these universities will also pick up followers from the community – other colleges – etc. But I think this gives us a good basis to “rank” the accounts in a way that is meaningful from an organizational viewpoint.
1.) Follow @iubloomington (Klout = 58) 69.8%
2.) Follow @northwesternu (Klout = 54) 62.6%
3.) Follow @uwmadison (Klout = 63) 44.4%
4.) Follow @uiowa (Klout = 51) 37.9%
5.) Follow @ohiostate (Klout = 59) 33.9%
6.) Follow @lifeatpurdue (Klout = 53) 26.0%
7.) Follow @umnews (Klout = 50) 25.6%
8.) Follow @umich (Klout = 53) 22.8%
9.) Follow @penn_state (Klout = 54) 18.9%
10.) Follow @unlnews (Klout = 48) 18.1%
11.) Follow @michiganstateu (Klout = 50) 17.8%
12.) Follow @illinois_alma (Klout = 48) 10.7%
Some might argue that I could have ranked the universities by their Klout score. So, for those of you that are interested I’ve also provided that information.
You can follow this list of Twitter accounts at http://twitter.com/#!/hust0058/b1g/.
These institutions of higher education have a tremendous opportunity to grow their following to further their missions.
*This information was compiled on 10-31-2011. Information was pulled from the primary Twitter account listed on the institution’s website.