I had the opportunity to share with some Indiana nonprofit professionals today at a Center for Nonprofit Success Leadership Series today. The other presenters were Rodger Johnson (http://www.getsocialpr.com) covered SEO / blogging and Jeff Robinson (http://www.visitindy.com) gave a nice case-study/overview of Indianapolis Convention & Visitors Association’s efforts.
My bite of the the presentation was around developing content strategies for the website and social media. The social media channels section really honed in on the Big 4: Facebook, YouTube, Twitter & LinkedIn. Along the way I talked about how to measure the results and impact that is being made.
Here’s a copy of my presentation slides.