This past year I had the opportunity to write an article for the Association of Fraternal Leadership & Values (AFLV) Connections Magazine regarding social media strategy.
I recently stumbled back upon the issue of that magazine and the image that accompanied my article really stands out. It stands out because so many people think they have a strategy for social media when they simply have a social media presence.
If you can’t view the image, it states:
Having a social media strategy is not just having a Twitter account or putting your calendar on Facebook. Twitter Talks; Facebook Connects; Foursquare Guides; Flickr & YouTube Show.
Strategy is not simply having a presence. Creating and managing a social media strategy is hard work. I’m living this daily in the trenches. In addition, I’ve been consulting, teaching and coaching many nonprofit/association staff and volunteers. You’ll be surprised by how big of an impact is possible by taking the time to write down some strategic goals.
After a recent coffee and consult meeting with Zeta Beta Tau Fraternity‘s expansion staff – I was told, “Wow, you just blew my mind!”
So ask yourself – Do I have a social media strategy or do I just have some accounts?
If you don’t have a strategy (personally, professionally, or both), email me to set up a meeting, call, or Skype session to start focusing your presence in order to deliver results.