Google+ Hangouts Will Reinvent Communication In Organizations

Google+ is what’s hot in the social media world. As we continue to use this new social network, we’re continuing to see the new opportunities that it has for organizations. This post explores the opportunities for organizations to use the Hangout feature of Google Plus.

What are Google+ Hangouts? Hangouts are a way for people to video chat with users within their various social networks – or circles. Anyone in that circle can decide to join and chat. Here’s a quick video from Google that provides an overview of Hangouts.

How can organizations use Google+ Hangouts?

Once Google Plus announces its business/organization platform, I suspect we’ll see various attempts to maximize this feature. Because of the inherent relationships within organizations, they might be better positioned than their for-profit counterparts to use Hangouts effectively. Currently, individuals are able to Hangout with whatever Circles they specify. Here are a few of the things I’ve been thinking about if that potential segmentation exists at the organizational/business level:

  • Fireside chats hosted by top leaders for the general membership
  • Virtual meetings between grant recipients and donors
  • Task force meetings
  • Focus groups
  • Networking events
  • Information sessions for prospective members
  • Community outreach
  • Affinity / sponsor development
  • Donor cultivation
  • Event interaction for members that weren’t able to attend
  • Facilitation of an educational session
  • “Ask The Expert” special Q&A opportunities
  • Identification of your biggest fans (who always wants to hangout with you?)
  • Serving as the hub by building relationships between yours members & fans

As Justin Uberti shares, “With Google+ we wanted to make on-screen gatherings fun, fluid and serendipitous, so we created Hangouts. By combining the casual meetup with live multi-person video, Hangouts lets you stop by when you’re free, and spend time with your Circles. Face-to-face-to-face.”

Google+ is setting the stage for new opportunities that exist to have transparent, engaging communication throughout organizations. Time will tell how this feature is incorporated into the business/organization presence on Google Plus, but if it is included, it is safe to say that it will reinvent the way that organizations and communicate with their members and constituents.

Click here for more thoughts about the potential impact of Google+ for organizations.


About @hust0058

Nonprofit/Association Professional. Social Media Presenter/Writer/Educator. University of Minnesota Alum. Joiner and Volunteer!
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