Social media is about relationships. We build relationships online just like we might in person. At it’s most basic level meet new people strike up a conversations. Those relationships deepen over time and we learn more about the person. So, how can we apply maximize this for our organizations?
Start by deepening the relationships you already have. And, let’s be honest, where do we spend most of our time at work? Email.
The easiest way that I’ve found to do this to make my email socially aware by using Xobni (for Outlook & now Gmail-Beta) and Rapportive (for Gmail). These services reference the email address of the sender with their profiles on LinkedIn, Facebook, and Twitter. And for Outlook – it adds a high powered search feature that will make finding old email exchanges and attachments a breeze! If you follow them on any of those services you’ll see their recent updates. If you don’t follow that person, you can click an easy “connect” button to add them as a friend. You might be surprised by who you’re not connected with – so it is an easy way to build your network and enhance the relationships at the heart of your organization. And, since you spend so much time in email, this becomes your personal customer relations management (CRM) tool where you can add personal detail. Let’s be honest, too, I doubt your organization’s database easily ties to email and imports social data.
So now when you get an email from a member of your organization you might see that they just posted pictures from their recent vacation. You can easily include a thoughtful note about the recent trip. Just think how much they’ll appreciate that you care and they’ll enjoy sharing more of that news with you.
This is really easy for anyone to implement – no matter how active their social media presence. Sometimes it’s the little things like this that can make the biggest impact.