How Evernote Helps Create Compelling Content

Evernote.com

Evernote is a great application that I use on the Web, PC, and as an App. This service saves, stores and synchronizes notes, images, photos and webclips on the cloud. Easily accessible anytime, anywhere on the web, PC or my smartphone. So it has pretty much become my back-up brain.

It is so effective because when you upload content you can tag it with general categories. Work, Personal, To Do, Social Media, Organization X, Association Y, and Nonprofit Z, and Inspiration. These are some of the categories I use… adjust as you need.

One of the HARDEST things for busy nonprofit staff or organization volunteers to do related to social media is think about NEW content. We are constantly putting out fires, battling the email inbox and working on the mountain of projects that seem more urgent than creating the next post. Or sometimes we just have writers block. That’s where Evernote comes in.

During my day I will clip and tag a news stories related to an organization. That becomes stored content for the future. Later, while grocery shopping, I’ll see something that might make a good analogy and take a picture and tag inspiration & the organization – more content. While I’m shopping I’ll edit my grocery list as I walk the aisle… or maybe scan a few tagged recipes if I’m not seeing anything that sounds good.

Here are some other ways your can use Evernote to get a jump on creating content:

1. Web Clips: news stories, other blogs, tips, best practices

2. Photos: pictures from events, random inspiration, notes I wrote on a napkin (because the app will read your handwriting)

3. Organize Notebooks: upload content to different notebooks to help segment your life

4. Tag Content: come up with meaningful categories that are somewhat broad, use multiple tags when needed

5. Find Unlikely Pairings: use the search feature to look up a topic and you might make some new connections to unrelated content

6. Your Cloud: work on a draft in the bus and then polish it off when you’re back at your PC later on

Do you use Evernote? I’d love to hear your tips and suggestions.

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About @hust0058

Nonprofit/Association Professional. Social Media Presenter/Writer/Educator. University of Minnesota Alum. Joiner and Volunteer!
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