First, thanks to the volunteers and staff of Kappa Delta Sorority for inviting me to present Social Media Strategy for Social Organizations with their National Leadership Team. This is a wonderful example of organizational commitment to social media from their top leaders!
This presentation blends my passions for social media and fraternity/sorority. Fraternities and sororities are poised to be leaders in the social media space. We are founded on relationships. So, with a little thoughtfulness, a sorority – as a national organization or as a chapter – can implement a social media strategy to build and enhance those relationships.
Frankly, I was most impressed and pleased that the organization – as a whole – made the point of educating their key volunteers about social media. Training and education is – as the participants heard – an important part of strategy development. And while it is hard to cover strategy development and best practices in an hour, I believe that Kappa Delta’s volunteers now have the framework to build upon.
Yes, this presentation may have sparked more questions. But you’ve got to start somewhere – and I believe that starts by listening and forming a plan based on the objectives you want to accomplish.
I also commit answering questions that follow, Kappa Delta! I’ve enjoyed some good exchanges with some of the participants already – like this one from Tara Hastings.
You know where to find me if you have more questions!