So… what’s a social organization? The World English Dictionary defines it as “the formation of a stable structure of relations inside a group, which provides a basis for order and patterns relationships for new members.” I think that is a good working definition for this blog.
I’ll break this down a bit further.
“A group of individuals that unite to advance a common mission to over time.”
This could take many forms: social club, association, nonprofit, charity, fraternity/sorority, civic organization, governmental agency, church, sports, schools.
Why the focus on “social” organizations? Well, it’s not just because “social media for social organizations” has a nice ring to it (but that doesn’t hurt). It’s focus is because of the similarities in relationship building that occur in organizations and through new media. If relationship building is not a key component of your organization… you’ve bigger fish to fry. Social organizations are also much bigger than any one individual; it is important to recognize those differences and how they impact your social media presence.
This definition also includes businesses and brands that care about creating relationships. Frankly, as much as big business tries to teach nonprofits how to function effectively, I believe that big business can learn just as much from those of us in the not-for-profit sector.
The case for social media for social organizations is simple: to share the stories about the people that are united in advancing the cause, to further unite the group, and to grow the reach and resources of the organization.
I believe this is a perfect pairing. So I’m using this blog as an opportunity to share ideas, resources, tactics, strategy, tips and tricks to help social organizations leverage the power of social media.
What are you wondering about social media for your social organization? Leave a comment and I’ll write a post to shed more light on that subject.