Sometimes it is good to get tactical. Here’s a tactical Twitter tip I think you’ll like.
Have you ever been to an event that encouraged participants to use a hashtag? Have you participated in a tweetchat with a group of people (like #4sqChat, for example)? When I participate in some of these specific conversations, I really want to follow the participants to continue building the relationship.
The other day I came across www.followblast.com. When you log into this site with your Twitter account you are able to see the last 50 people that tweeted any given hashtag that you’re searching for. Using the Twitter API, FollowBlast allows you to automatically follow all those users as a group or you have the ability to follow them one at time. For me, this is a big time saver if I know there are 30-some new people I want to start following.
Let’s not get too carried away, though. Twitter is still about engagement and conversation. Collecting followers for the sake of having a massive audience to listen to is useless. If you are just using this to add people tweeting trending topics, I think you’ve missed the point.
I believe that following is an important part of the Twitter ecosystem. If you want to generate affinity and loyalty (which is really at the heart of why associations exist), give some love to people by following them.
At your organization’s next event, promote a specific Twitter hashtag to be used. You might be surprised to find some new people that you weren’t following. Try using www.followblast.com during or after the event. Then let me know what you think.
What is your gut reaction to FollowBlast? Love it, Hate it, Indifferent. Share your thoughts.