Associations are about connecting people around common interests and shared values. I, for one, am a joiner. I’ve been involved in associations my entire life starting with Church, Sports, and Tiger Scouts. Those associations were with people from my hometown. Close and connected.
It didn’t take long to see the broader connection. Church camps, sporting events and camping trips introduced me to others that were involved in the same things. Meeting others was fun.
Fast forward. Meeting other people involved in common activities is still fun. I’m still a joiner of fraternal, social, professional or civic organizations. The personal connections are great. Unfortunately, those connections may only happen once a year at annual conferences. And, as you would suspect, I’m a huge fan of conferences because they are great way to meet and reconnect with people, learn new information, and share what I know.
Social media is about connecting people. It is a great way to continue to the conference experience with your network. Each network, if used to its potential, can be used to facilitate introductions with new people, continue friendships, learn new information and share ideas.
These connections and conversations are already taking place online among the members of your association. So…
Are you listening?
Are you facilitating?
Do you have a plan?
Do you have training?
Wondering what it will cost?
Are you just not sure where to start?
How do you get buy-in from key volunteers or staff?
How can you integrate social media into your events?
Do you know where these conversations are taking place?
Wondering how to tie your association’s goals to social media?
How can associations measure the impact of these social media efforts?
Curious about other associations and their best practices with these tools?
This blog will provide insight into these questions and more. Please leave a question in the comment section if you have a specific question that you’d like answered!