Google has entered the social landscape in a big way with the launch of Google+. It’s the big, shiny object that is attracting time and commentary in the social media world. For organizations, it is important to step into new networks with existing strategy and know how the new platform will help. Now is the time to “Experiment Personally then Apply Professionally,” as I say during social media presentations.
It is still very early, but here are my initial thoughts about how this new social network can be a plus for organizations. After reading, please leave a comment with your thoughts and experiences thus far.
1. Segmenting Social Communication
Connecting your organization’s database to a Gmail account to connect with your members, donors, and friends. Google+ offers the opportunity to deliver more relevant communication your various constituents.
Google+ begins with adding contacts to Circles. Your organization can apply its own, existing labels to these Circles. Those labels could look like: prospects, members, past members, donors, executive committee, sponsors, etc.
This has the potential to mean that when people hear from your organization they hear something that is tailored to them. How cool is that?! No more bombarding updates about a meetings time change to your entire following.
2. Identifying Interested People
When you arrive in Google+, you’ll begin the process of sorting your friends into Circles. When you’ve been placed in a circle, you receive a notification. This is a great way to identify some of the various audiences above. Perhaps you don’t know who the person is or why they’ve started following you – a “General” Circle can help capture that interested pool.
Google says business pages will be launching soon. Ford Motor Company has been credited with “hacking” the first business page even though this is not acceptable according to Google.
Interested in setting up your organization with a Google Plus account? Sign up on the Google Plus waiting list by clicking here.
What do you think Google+ will mean for organizations?